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This was not to appease feminists, but to update its geriatric business model. Viewings shot up 400%, from 4m unique views in July to 16m in December that year.
Love it or hate it, Playboy has been a household name for over six decades.
“At one point there was a conversation of whether or not I should play my dad and I said, ‘Absolutely not,’” Hefner said.
Instead the role of Hugh Hefner went to New Zealand actor Matt Whelan.
The 25-year-old has been at the centre of efforts to make Playboy relevant in today’s times.
A year ago, Playboy released its first non-nude issue in an attempt to breakaway from a 62-year-old tradition.
“He will kill me if I print or if you say anything about him retiring,” the younger Hefner said of his father.
Cooper Hefner, the 25-year-old son of Playboy founder Hugh, and now the magazine’s chief creative officer, said removing nude images had been a mistake.
So it’s just a shift in strategy.” The magazine is no longer printed monthly.
“American Playboy” aims to reach a younger audience with its retro appeal.
Part strict documentary, part scripted re-enactments, the 10-hour docu-series starts with the company’s foundation and its iconic Marilyn Monroe cover and ends with the closing of its 40 Playboy Clubs in the mid ‘80s.
It’s a documentary series that promises to explore the good and the bad of this recognizable company and its iconic founder.